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Richard Walsh

Richard Walsh

As a certified inbound and content marketer, Richard believes in the need to create high-quality compelling content, that drives engagement and interaction. Richard has been developing brands and high-quality web experiences since 2001. Book a meeting with Richard to talk about your branding and marketing efforts.

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The difference between lead tracking and conversion tracking

When it comes to tracking analytics, most businesses confuse lead tracking and conversion tracking data. Inaccurate analytics lead to wasted efforts and money, which translates to time and budget that could be allocated to other areas of the business that would move the needle.