It shouldn’t be about products. It should be about experiences.

Coca-Cola is more than a soda. Starbucks is more than a coffee. Guinness is more than a lovely crafted stout. Each of these mega brands are more than the products they sell.
Their brands represent an experience – an experience you remember every time you interact with their product.

As a business, your brand is arguably your most important asset. It gives you an identity, helps you be remembered, and creates a consistent message for your marketing and advertising initiatives.

You want people talking about your brand.

Have you ever heard people refer to themselves as Apple, Nike, or Pepsi “people”?

This is what brand awareness and positioning can do for your brand. You can embed your brand into your customer’s lifestyles and purchasing habits, such that it becomes second nature for them to purchase your product or service over your competitor’s.

We refer to this process as brand positioning. We develop brands that create a lasting connection.

You want to attract new prospects to your brand.

A brand narrative is essential to an effective brand strategy. There’s a reason we connect with stories. History shows us that stories have helped us build connection and understanding.

You need to dig into the minds and hearts of the people who are driving your business and products to market before crafting your brand’s DNA.

Ultimately, you need to determine what your brand’s vision, mission, and purpose is. By determining why your brand is great, you can shape an effective narrative.

You want a brand that is visually appealing.

Your brand needs to be visually appealing. It needs to elicit an emotional response and it needs to be consistent across all channels.

Visual identity is more than your logo, or how pretty you make your brand – it needs to be on purpose. A visual identity should be flexible, comprehensive, and intuitive. It’s a living, breathing entity and it grows with your organization.

Think about the imagery you are using – the fonts, the colors. All these items make up your brand’s visual identity and how your prospects connect with it.

 

What Our Clients Say

Team was great to work with, and patient through multiple rounds of website feedback. Our team is so pleased with the final result.

Photo of Michelle Stern-Buchnea
Michelle Stern-Buchnea Senior B2B Marketing Manager Wattpad

Has helped me out of sticky situations with demanding clients more times than I like to admit. I've yet to throw them a ball they can't hit out of the park for us.

Photo of Tony Dowling
Tony Dowling Co-Founder Real Inbound

Chirp's team has demonstrated over and over that they are helpful, responsive and accountable to get campaigns out and measure results.

Photo of Claudia Moore
Claudia Moore Co-owner Material Insight

Chirp has helped us see a return on our Hubspot investment quickly and beyond our expectations...which were very high.

Photo of Michael Palmer
Michael Palmer CEO Pure Bookkeeping North America

One of the best teams I’ve worked with to date.

Photo of Ansar Qureshi
Ansar Qureshi CEO Clear Solutions Technology

Working with Chirp is like having a partner who is invested in your success and that you have it while living a fulfilled fun-filled life.

Photo of Melanie Taylor
Melanie Taylor Owner Life of Wellness Institute

I’ve never learned so much when working with a vendor, and the team at Chirp continues to educate and empower us.

Photo of Phil Doublet
Phil Doublet Principal Consultant & Business Coach Entrepreneur Evolution Coaching

We appreciate the quick response to our team's many requests, and look forward to evolving our web presence with Chirp!

Photo of Chris Caso-Rohland
Chris Caso-Rohland Owner, President MICA Controls, Ltd.

Chirp was able to help me identify my goals, my values, and a whole brand that truly represents me and my values.

Photo of Lesley McNamara
Lesley McNamara CPA L.E. McNamara, CPA, CGA

I feel like I am working alongside a team of people who care just as much about the success of my business as I do.

Photo of Matt Landsiedel
Matt Landsiedel President Matt Landsiedel Coaching

They walk with you step-by-step and I can already see the results.

Photo of Connie Jakab
Connie Jakab Owner The Jakab Co

Chirp Media has been a vital part of Censea Bookkeeping & Business Solutions

Photo of Jennifer Walsh-Dienes
Jennifer Walsh-Dienes President Censea Bookkeeping & Business Solutions

Outstanding service and fairly priced.

Photo of Paul Farrar
Paul Farrar General Manager Keystone Exteriors

He is incredibly knowledgeable and really cares about his clients.

Photo of Michael Lindenbach
Michael Lindenbach Founder Biz-Assist

Chirp Media's extensive experience with UX design standards coupled with their expertise using Agile positioned us well for success.

Photo of Lisa Sombach
Lisa Sombach Systems Team Leader, Information Technology Services Calgary Catholic School District

Instrumental in the design and development of our Order Management System

Photo of Domenic Venturo
Domenic Venturo Director The DATA Group of Companies

Not only did Chirp Media aid in us in our design pieces, but they became part of our team.

Photo of Brad Watson-Davelaar
Brad Watson-Davelaar Founder Run for Crohns