Develop a deeper understanding and connection to your customers

When it comes to building customer relationships, putting a face to a name makes a difference in your ability to serve the right solutions to the right people. Creating buyer personas is the first step to bringing your customer closer to making your business top of mind.

Buyer personas are fictional, generalized representations of your ideal customers that are a valuable tool to understanding and improving how you align your marketing and sales process with real humans.

At Chirp, we support businesses in creating buyer personas that unlock and uncover:

  • What is the potential of the engagement from your ideal customer
  • How your customers interact with your brand and business online
  • What is your customer’s primary focus on their buying journey

Through our empowerment series workshop, our team will work one-on-one with you on how to craft your ideal buyer personas and how to apply them to your business in real-time.

Buyer Personas improve customer acquisition and retention by refining your messaging

One area Chirp focuses on in our buyer persona workshop is defining how your business will support your customer’s buying journey by looking at the four core stages along the way: Attract, Convert, Close, Delight.

Through the buyer persona workshop, you’ll walk away with:

  • A clear concept of your customer touch points during the buying journey
  • An understanding of the external and internal triggers that are impacting the buying experience
  • A sense of what matters most to your customers
  • A direction of what compelling content you can create for your customers