Discover how to tailor your content to your customer’s buying journey


Wondering where, when, and how to communicate to your customers online?

In this empowerment series workshop, Chirp provides you with a framework to guide you into mapping your content to your customer’s buying journey, from awareness to decision. We will walk you through each stage of the Customer’s Journey using Inbound Methodology to help you determine what content works at each stage of the sales funnel.

In our Content Mapping workshop, you’ll become clear on:

  • What content is for TOFU, MOFU, and BOFU (Top, Middle, and Bottom of the Funnel)
  • Determining key touch points your customers interact with along their Buying Journey
  • How to create more personalized customer experiences for your audience

What Is a Content Map?

A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage.

A content map can help your business by providing a clear line of sight of all the channels and pathways your customer encounters during their buying journey, which ultimately helps you determine where you can establish multiple touch points to connect and communicate with them.

How a Content Map Can Create Unique Customer Experiences

From a top level view, you’ll learn how to use Content Mapping to determine how to create more memorable customer experiences. Once you learn how to map your content effectively, we’ll teach you how to:

  • Establish automated workflows to continue to nurture your customers in the sales funnel
  • Build brand loyalty and customer retention through strategic content offers
  • Create effective retargeting campaigns to capture potential prospects

Discover how mapping and personalizing your content to the right people at the right time will make the difference in your content creation efforts.