Coca-Cola, in limited partnership with Mac’s Convenient stores, required a new marketing campaign to welcome the new Victoria Royals hockey team.

The campaign would offer seats to the first games when Coca-Cola products were purchased. The challenge was to create a Marketing Campaign that used as many forms of print collateral as possible.

The solution was to create a campaign with components that included table talkers, banners, window cling and tickets for set games for all Mac’s Convenience store locations in Victoria. The campaign also included a well received email blitz. And the results were outstanding!

Mac’s saw an increase of 150% in sales of Coca-Cola products during the month leading up to the first game of the Victoria Royals, which led to an additional partnership with Mac’s Convenient Store and Subway.

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