Baracuda Landscaping came to us with a unique challenge: their current market, Victoria, was over saturated with DIY landscapers and small start ups; they wanted to rise above the rest, standing out as a unique and interesting service provider. The challenge was to create a brand that meshed with the eclectic/artistic nature that is Victoria to create an identity that felt local.
The solution was to analyze the existing landscaping businesses for brand impact and marketing campaigns. The other objective was to understand the local art and design scene in order to create a a brand that was anchored with Victoria’s local art scene.
The result was a unique, clean design that transferred well between all mediums. The brand that was created for Baracuda is simplistic, using earth tones for it’s colour pallet and playfully adding landscaping elements as it’s anchors.
